These statistics clearly point to AR becoming a more mainstream tool rather than a ‘nice-to-have’ gimmick. A slew of retailer market reports have urged retailers to adopt innovative technologies such as AR to enhance consumer shopping experiences. These market reports stress that the new consumer is tech savvy yet demands simple to use apps. In addition, the new consumer is adept at using social media and therefore are potential brand ambassadors.
However, according to Reportlinker ,one of the biggest barriers to mobile AR becoming mainstream is that the mobile devices may not be able to deliver optimized AR content. The report suggests that the solution to this problem is to employ off-device computing capabilities, in particular cloud-based resources in the form of development platforms, web servers and storage—while simultaneously optimizing the local capabilities of the device for a cloud-based experience.
To this end Cimagine Media maintains a cloud-based platform making it easier for retailers to incorporate AR into their marketing plans while keeping maintenance costs to a minimum.
“Annual revenues from mobile augmented reality services and apps projected to reach $1.2 billion by 2015.” Juniper Research
“By 2017, over 2.5 billion mobile augmented reality (AR) apps will be downloaded to smartphones and tablets per annum.” Juniper Research
“Revenues related to AR will approach $600 billion by 2016.” Semico Research