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Shop Direct, one of Europe’s biggest e-commerce retailers has formed a commercial partnership with Cimagine Media. Cimagine’s augmented reality technology has been incorporated into Shop Direct’s e-commerce platform. The Cimagine app was refined and tested to great success at Shop Direct’s user experience lab. The app will go live this week.

“Thanks to the usability lab testing, we learned that having the most realistic 3D visualisation technology is not enough to create a great user experience. Shop Direct’s team encouraged us to speed up the introduction of our markerless capabilities and provided crucial feedback that resulted in an intuitive visualisation solution that is launched at a click of a button. Working with Shop Direct has two-fold value – being both a customer and a real partner.” 

Yoni Nevo, CEO and co-founder of Cimagine Media.

The press release: Shop Direct strengthens ties with Israeli tech scene.