Augmented reality is changing the way we shop, the way we receive information and the way we interact with the world around us. Pepsi Max surprised London bus commuters with an incredible augmented reality experience. AR technology was fitted to advertising boards at a bus stop in Central London as part of their Unbelievable campaign. Amazing scenes of alien abductions, monsters emerging from the sidewalk and much more were overlaid over the real world scenes capturing the attention of commuters.

Watch the video here Pepsi Max Unbelievable