Enjoy a presentation given by Yoni Nevo at the NCR Synergy Retail event in October 2013. Yoni explains the different ways in which retailers can use augmented reality to increase sales conversion rates. Yoni explained some of the reasons why customers stop short of making that final purchasing decision and he shows how an app such as the Cimagine app would help customers make a more informed decision about what to buy.

NCR Synergy 2013 Presentation