“Technology will play a key role in the new Home Department at John Lewis Oxford Street, helping customers visualise new ways to personalise and design their home,” said
“Central to this is our new partnership with Cimagine. It allows customers to visualise products in life like 3D, rather than just on the pages of a catalogue; helping them to virtually ‘try’ an item before they buy it. We hope it will give our customers a taste of the future of shopping and enhance their overall experience. This is just the first step in using a very exciting technology.”
Matt Hully, head of brand innovation at John Lewis.
In Australia Cimagine is distributed by Octomedia, publisher of Inside Retail, and is close to doing its first Australian deal with a local retailer to bring the technology to Australian consumers.
CEO of Octomedia, Nati Harpaz, said that the technology will give consumers shopping online a new layer of confidence when buying furniture and homewares.