THE EW REALITIES OF VR AND RETAIL VIRTUAL REALITY.

RetailDive discusses how augmented reality and virtual reality are firmly becoming essential tools in the retail world. Cimagine, was cited as an example of a company providing augmented reality solutions that transform the retail shopping experience.

Cimagine has developed augmented reality software that is helping shoppers “place” furniture and appliances in their own rooms, using photos they’ve taken with a catalog of rendered images of the products. Shoppers can also switch out fabrics, patterns, and colors to help with their decision-making.

“Our belief, if you think about the origins of commerce, is that people are used to seeing items before buying them,” Cimagine VP of product and co-founder Nir Daube told Retail Dive. “With AR decision-making is much easier and much faster for consumers.”

Source: RetailDive: February 29, 2016

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The new realities of VR and retail: Virtual reality has long occupied the gaming and science fiction realms. But now that the technology is available, is it a fit for retail?