augmented reality in retail

Gizmag caught up with Cimagine CEO, Yoni Nevo at the the recent Wearable Technology Show in London and experienced the full demo first hand describing the platform as able to create,” a believable, impressively stable projection of the product in the user’s home”. Cimagine’s technology is built for the retailer but with the consumer as the end user in mind. Therefore the app is usable and easy to use.

“Until today, augmented reality was more of a gimmick or marketing tool for engagement. What we’re doing with Shop Direct is actually the first large-scale proof-of-concept for augmented reality in retail to date” 

Cimagine Co-Founder and CEO Yoni Nevo